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Month: January 2019

Production on demand is the future according to Mc Kinsey & Company

Posted by zlatanseeba

Every year Mc Kinsey & Company publish “The State of fashion” report. The report describes the big tendencies within fashion and predicts where fashion is heading in the future.

When I first read this report, I made a spontaneous dance and shouted YES! Because this report is not just any confirmation, but it’s THE confirmation from one of the world leading management consultancy agencies, to be precise Mc Kinsey & Company in collaboration with The Business of Fashion. And it’s great to get the confirmation that we are thinking right at Heijne.

Top 10 Trends: Production in demand.

In their top 10 list of Trends for 2019 “production on demand” is mentioned as one of the key trends.  I quote: “Brands do not win in the next decade without transforming to a demand- focused model.” As you know Heijne is all about production on demand. Production on demand means that we produce a garment only when we there is a buyer for that garment. Because, firstly, it´s the only way to produce personalized garments, and secondly it will lead to less waste and overproduction. Read here more about why production on demand is sustainable.

 Personalization.

What really made my day was that they wrote about personalization and made-to-measure as the up and coming trend! Therefor the quote I like most in the whole report is as following:  “the rise in on demand production will lead to a spike in personalization, and a new generation of customized clothing start- ups, creating an new definition of “made to measure”. ”

They are talking about us, I realized! That makes me very happy. Consequently, I just want to stand on a roof top, waving and screaming: HELLLOOO! We are here and we are ready!

Above all I feel excited that my passion, the vision I have been talking about for years now, is confirmed by this major and important Trend report The State of Fashion 2019.

There can’t be a better start for the year 2019!

Loreta and me in our atelier.

Challenge

One of the other trends from the report is Now or Never, which means the demand from the customer to receive products faster and faster.

That is the challenge with the on-demand model as we use it. Therefor we work hard to improve lead times. Read more about other goals we set in our 5-year plan here.  Additionally I think that in the future, with our own production, we will be able to custom fitted garments as fast as within 2 days.

More about “The State of Fashion 2019” report

As I wrote before, Mc Kinsey & Company, recently published their yearly State of Fashion report. Their team of global experts conduct fresh research and analysis to see clear global directions and trends within the fashion industry. In the report they state 10 leading trends for 2019. If you are interested in reading the whole report,  read more and download it  here.

sewmachine
Production on demand in our atelier

Sustainable Sale?

Posted by zlatanseeba

Sustainable Sale?

I have just activated Sustainable January SALE. One of the things we think are important at Heijne is that we are sustainable. No overproduction we say. We produce on demand, custom made. That means that we don´t have stock.

We release new products or capsule collection, every now and then, when it suits us and our customers. Not regularly every season like most brands or every month like fast fashion brands. So we don´t need to make place in the store for new collections either.

These are the 2 reasons why we actually don´t need to have a big SALE in the end of the season.

So the question is: Why do we have a SALE ?

That´s what I like to explain.

When I say we don´t have a stock, I mean that we don´t have any ready made garments in stock. What we do have is a fabric stock. Our atelier in Lithuania holds the stock. We make sure we only have small badges of fabric and certainly not hold loads of unnecessarily quantity. Every time a garments is produced the fabric stock shrinks. For some fabrics we refill the fabric stock every now and then, but other fabrics are limited editions. When these fabric rolls are finished, we won´t order the fabric again.

What´s the difference?

The difference between other brands and Heijne, is that most brands use all fabric and decide which and how many garments they will produce, before they even know what the customer wants. Often fashion brands make different garments in the same fabrics. For example a trouser, and a skirt and blazer are made from the same wool fabric. But what if customers prefer the trousers? And they don´t like the blazer so much? Then you end up with a lack of trousers and way too many blazers.That is a waste of resources and definitely unsustainable in my opinion.

This will never happens too us. Because you decide where we use the fabrics for. Not our company. If you want trousers, we will make trousers of the fabric. And if the blazers are not selling well, we still won´t have a stock with blazers no one wants. See my point?

Our sale only exists out of a very limited amount of samples for customers to try out i the store. Not over produced garments , which we want to get rid of.

They only down side is that our samples are produced in standard sizes (we have to compare with something when we do a fitting) and are often limited in size choices. That means that unfortunately we are not able to offer all women our sale items. Sorry for this inconvenience!

To conclude I would say YES , it is possible to have SALE and be sustainable at the same time. We call it our Sustainable SALE

Top 4 (fashionable) exhibitions to see now!

Posted by zlatanseeba

HAPPY NEW YEAR!

What is a better way of starting 2019 than with  some amazing mind blowing exhibitions?

Here comes my top 4 fashion exhibitions in Sweden. Certainly, they are on my TO DO list for January. Actually, the first visit is planned today. And if you don´t make it to all 4 of them in January, no worries, most of them show another month or 2.

Top 4 fashion(able) exhibitions in Sweden

Margiela, the years with Hermès

1. Margiela, the years with Hermès

Where: at Artipelag, Stockholm

When: until the 10th of March.

Another fabulous international exhibition earlier showed at the MoMu in Antwerpen. Between 1997 and 2003 Martin Margiela was the head of design womenswear at Hermès. At this exhibition his creations from this era are shown with garments, videos and sketches. In addition, you can see designs from his own brand Margiela. Read more on their website

print by William Morris

2 William Morris (you know, from the famous Miller wallpaper)

Where: Millesgården, Stockholm.

When: until the 3rd of February

Hurry up for this one! Millesgården is always worth a visit for their amazing statues and garden. And with the current exhibition it´s certainly on my priority list coming month. Williams life is shown by art, wallpaper, fabrics and furniture. If you love his flower prints, this one is a must! Read more here

picture of Balenciaga exhibition
Balenciaga, Master of couture

3. Balenciaga, Master of Couture

Where: Textile museam in Borås

When: until the 21st of April

This exhibition is definitely worth a city trip to Borås! I am planning to see it in the coming week. It`s an international exhibition, first showed in Victoria and Albert museum in London before coming to Borås. The exhibition focuses on the years 1950-1960; which is the time that Cristobal Balenciaga created revolutionary design which changed the fashion of that time. Read more here

Kirsty Mitchell at Fotografiska

4. Kirsty Mitchell, Wonderland

Where: Fotografiska, Stockholm

When: until the 3rd of March.

The exhibition showcases a beautiful, fairytale like photo project. The project took 5 years to finish and was for Kirsty a part of the grieving process of her mother, who died of cancer.

Read more on the website of Fotografiska

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Size and measurement guides

See how to measure for each part of the dress.

The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.

Chat with us for help or book an online measurement session here:
https://calendly.com/studioheijne/15-min-measurement-session

To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.

Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.

TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.

Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.

Measure from top of shoulder to desired length.

For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
dress.

For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.

Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.

Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.

Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.

Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.

Place the measuring tape around your wrist and check the measurement.

Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh

Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.

Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.

Size guide for standard sizes

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BODY MEASUREMENT in cm

Studio Heijne uses the Germanic size system (DK/SE/NL/DE/AT)

SIZE DK/DE/SE/NL /AT 32 34 36 38 40 42 44 46 48 50 52 54
SIZE XS S M L XL XXL
CHEST (CM) 76 80 84 88 92 96 100 104 110 116 122 128
WAIST (CM) 60 64 68 72 76 80 84 88 94 100 106 112
SEAT (CM) 84 88 92 96 100 104 108 112 117 122 127 132
SHOUDER LENGTH (CM) 12.7 12.8 12.9 13 13.1 13.2 13.3 13.4 13.5 13.6 13.7 13.8
YOUR HEIGHT (CM) 169 169 169 169 169 169 169 169 169 169 169 169
COMPARABLE INTERNATIONAL SIZES
Our size (DE/SE/NL/DK/AT) 32 34 36 38 40 42 44 46 48 50 52 54
USA 0 2 4 6 8 10 12 14 16 18 20 22
UK 6 8 10 12 14 16 18 20 22 24 26 28
France 34 36 38 40 42 44 46 48 50 52 54 56
Italy 38 40 42 44 46 48 50 52 54 56 58 60
SML XS S M L XL XXL

CONTACT US

Styling or sizing help?

Email or call us on +46 734 177 961 or book a video meeting directly in our calender

PERFECT FIT GUARANTEE

We recommend to use this size chart as a base for made-to-measure styles and adjust the sizing to become your personal measurements. Perfect fit guarantee: We offer a perfect fit guarantee. This means that we always make sure the made-to-measure garments will fit perfectly. If you, against all odds, are not satisfied, we offer a refund within 30 days of purchase.