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Month: February 2020

Pop-up shop at NK department store

Posted by zlatanseeba

Studio Heijne opens pop-up shop

Studio Heijne opens a pop-up shop in the Beta passage in connection with the NK department store in Stockholm. The store opens in Tuesday the 3th of March in collaboration with the The Wow closet, and is situated in their spacious store.

The WOW Closet

The Wow Closet is founded by Oksana Poliakova and Anna Zhulavskaya 2018. It’s THE destination when you want to rent a party dress for special occasions.

Rental of our garments

During December, we at Studio Heijne run a test with renting out clothes in our shop at Kammakargatan 27 in Stockholm. This pilot went very well and we extend our rental service now with the pop-up shop collaboration. Together with the WOW closet, we offer a complete collection to rent.

Custom fit personal garments

Renting out garments is a great complement to our main-focus: Custom-fit personal garments.  That is because Studio Heijne works for a “size-free” future without standard sizes and mass production and where clothes are adapted to each individual’s unique.

“I want to give a confidence boost to every woman, regardless of height, body shape and size. I do this by offering stylish and unique garments with a perfect fit.I design the clothes according to the customer’s body size and specific choice of details. This means that the customer becomes involved in a design that is unique to her. That is Heijne’s philosophy and our unique approach”, says Wendy Heijne in a comment on the concept.   

Press publication HABIT

Magazine Habit  published the news about the pop-up shop in their digital magazine. Read the article about the collaboration between the WOW closet and Studi Heijne here. (The article is in Swedish).

Concept store

During the pop-up shop period, we will close our concept store at Kammakargatan temporarily. Our store will be closed from Thursday the 27th of February, due to preparations.

Pop-up shop Heijne x The WOW Closet is situated in the BETA passage towards Nordiska Galleriet

Fashion show Survival

Posted by zlatanseeba

FASHION SHOW

Sunday dress styled by Christopher Insulander

Studio Heijne participated in Stockholm Fashion District fashion show last week.

Last Wednesday, the new creative arena opened with the style-mixing and well-coordinated fashion show Survival!  The fashion show was styled by famous stylist Christopher Insulander.

The looks

The show started with a pattern blend in black and white with the classic dog tooth motif. The look was completed with white crocs as a style breaker for the otherwise sophisticated look.  Additionally the catwalk was filled with androgynous entrances, dull colors with powerful elements and unexpected styling in a shimmering light inspired by “the golden hour”.  The off-white silk dress Sunday by Studio Heijne stood out from the mostly dark toned outfits.

The brands

Contributing trademarks were: Adax, Ajlajk, Aubade, Biba, Cinzia Rocca, Crocs, Daily Sports, DIM, Dixie and Flare, Haust, Ilse Jacobsen, Isay, Joutsen, Kavat Shoes, KN ​​Hats, OUI, Retach, Sebago, Shepherd of Sweden, Stockholm’s Dress Factory, Soya Concept, Studio Heijne, UN by Göran Sundberg, Unmade Copenhagen and Wacoal.  

Survival fashion show final

Credits

Stylist

Christopher Insulander, Link  & Maria Barsoum

Hair and Make-up

Pupils from Queen Blankas High School Stylist Fashion and Advertising  

Photography

Wilma Orr & Allis Nettréus / Studio Emma Svensson

Free Look Book download

Posted by zlatanseeba

Our latest look book is out now!

CUSTOM FIT ESSENTIALS – A 100% personal and custom fit wardrobe

Klick this link for the complete look book online

Or download the complete look book as PDF here.

About the collection

With the “Custom fit Essentials” collection we have taken the next step to come closer to our vision: a 100% personal and custom fit wardrobe.

Every wardrobe starts with the most important garments, the essentials, the basics, if you like. The garments you will wear almost every day. These are the garments which are easy to combine with other pieces from your wardrobe. Simply the garments you use the most. Apparently they will live with you over a period of time and you share everything with them. It are the Essentials you will love the most, because they give you so much in return. Above all these garments are always there for you. Because they give you confidence, comfort and most of all let you focus completely on what’s important for you. Essentials are simply the best garments.

High demands

Essentials are also the garments with the highest demands. That’s why they need to have the exact right look, the exact right fabric and a perfect fitting.

The right fit

Forget about bad fitting denim and trousers which are too short or long. With this collection we tackle one of the biggest challenges for women when shopping for basic garments like denim, trousers and blazers. Namely to get a perfect fitting.  We solve this issue, because all garments are produced on demand with a custom fit, which gives you the most flattering and comfortable garment.

About the fabrics

All our materials are sourced with sustainability and quality in mind. We use fabrics such as Tencel, dead-stock denim, natural fabrics as pure wool gabardine, Mulberry silk and highly innovative vegan leather, made of pineapple leaves (Pinatex). Mostly, the fabrics are sourced mostly within Europe. And last but not least, all fabrics have been going through quality, wash and wear tests, performed by us.

The inspiration

The inspiration for this collection comes from conversations. Conversations with customers, friends and family about their favorite garments and their challenges when it comes to the fit of clothes. The outcome is also influenced by the designer Wendy Heijnes personal take on what a capsule wardrobe with essential garments is about.

For the colors and the scarf collection the inspiration comes from artist Hilma Klint. Her brilliant art has inspired to the color palette of soft lavender, cashew cognac and diverse arty and geometric motives. These colors lift the essential colors black and white, which form the base for this collection

WAT’S NEW?

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More about us

Store in Stockholm

Contact

Studio Heijne AB, 559121-5610

+46 (0) 73 417 79 61

[email protected]

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Size and measurement guides

See how to measure for each part of the dress.

The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.

Chat with us for help or book an online measurement session here:
https://calendly.com/studioheijne/15-min-measurement-session

To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.

Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.

TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.

Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.

Measure from top of shoulder to desired length.

For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
dress.

For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.

Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.

Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.

Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.

Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.

Place the measuring tape around your wrist and check the measurement.

Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh

Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.

Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.

Size guide for standard sizes

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BODY MEASUREMENT in cm

Studio Heijne uses the Germanic size system (DK/SE/NL/DE/AT)

SIZE DK/DE/SE/NL /AT 32 34 36 38 40 42 44 46 48 50 52 54
SIZE XS S M L XL XXL
CHEST (CM) 76 80 84 88 92 96 100 104 110 116 122 128
WAIST (CM) 60 64 68 72 76 80 84 88 94 100 106 112
SEAT (CM) 84 88 92 96 100 104 108 112 117 122 127 132
SHOUDER LENGTH (CM) 12.7 12.8 12.9 13 13.1 13.2 13.3 13.4 13.5 13.6 13.7 13.8
YOUR HEIGHT (CM) 169 169 169 169 169 169 169 169 169 169 169 169
COMPARABLE INTERNATIONAL SIZES
Our size (DE/SE/NL/DK/AT) 32 34 36 38 40 42 44 46 48 50 52 54
USA 0 2 4 6 8 10 12 14 16 18 20 22
UK 6 8 10 12 14 16 18 20 22 24 26 28
France 34 36 38 40 42 44 46 48 50 52 54 56
Italy 38 40 42 44 46 48 50 52 54 56 58 60
SML XS S M L XL XXL

CONTACT US

Styling or sizing help?

Email or call us on +46 734 177 961 or book a video meeting directly in our calender

PERFECT FIT GUARANTEE

We recommend to use this size chart as a base for made-to-measure styles and adjust the sizing to become your personal measurements. Perfect fit guarantee: We offer a perfect fit guarantee. This means that we always make sure the made-to-measure garments will fit perfectly. If you, against all odds, are not satisfied, we offer a refund within 30 days of purchase.