March 2020 - Studio Heijne

Just before the Covid-19 chaos started for real here i Sweden, we threw a big party including a sustainable runway show. No one knew at that time that this was going to be the last event they were going to attend i quite a while. Our moving in party turned out to be the last party until further notice. But it was a great one! I am happy we decided to go through with the event. If we had planned the event for only 2 days later we probably decided to cancel it. But fortunately we made it just in time before the reality caught up.

Sustainable runway

I want to share with you the colorful and optimistic moments of joy represented in the fashion show. Almost 3 weeks later it’s hard to imagine that we were so untroubled and cheerful. But thats why I think it’s a good idea to post the pictures now. We could use a bit of untroubled joy I imagine.

This sustainable runway show is a a results of a collaboration between The WOW Closet, with their glamorous party dresses and Studio Heijne, with our stylish and luxurious party wear. Because party, that was the theme that brought our concepts together. The whole fashion show was ment to breath serious party. From office party amazon, to sex in the city stylish , and wedding glamour to the max, all styles are carefully put together by our 2 stylist Tove Fogelberg and Sophie Tillquist. See here the results photographed by Jessica Hanlon photography.

Revolution top in pink, click to get to the style

Revolution top in Navy, Click to get to the style

Marijke and Wendy in Sunday dress, click to get to the style.

All styles are for rent or sale at The WOW-Closet and Studio Heijne. The scarves are Heijne design and all sunglasses are from Shadeshares, available in our web shop.

Why we love this collaboration

All the collaborating brands and persons working with this fashion show have one thing in common. This one thing is an important pilar of our business concepts. The common thing is that we all are passionate about building and working with sustainable fashion brands. Our stylist Sophie and Tove are helping private customers to reorganize there wardrobes and rethink their styling with clothes they already have. Shopping in your own wardrobe, is what they name it. Wonderfull we think, because the most sustainable garments are garments being used.

Shadeshares deserves a own separate story. And I will write an article dedicated to this cool brand soon. They provide sustainably produced sunglasses made of wood. Beautiful and very comfortable, because of the light weight, shades.

And last but not least: The WOW Closet. They offer a complete party wardrobe for galas, weddings and other more formal parties. You can wear their dresses for the occasion and then return them again. We love their rental concept, because why purchasing a garment if you know you ar only going to wear it once? It’s a great and much more sustainable decision to rent instead. Because once again, the most sustainable garments are garments which are being used many times.

Unfortunately we have to close the pop-up shop due to the corona crisis .The recently opened pop-up shop at NK closes from today. I hope for your understanding.

You, who have custom-made garments to be picked up in the store, will be contacted this week by me personally. We offer shipping to your homes free of charge.

Online services

Our online shop is open as normal. We have no delays either for our custom-made garments production. Our atelier and me are looking forward to online orders.
We offer online sessions for styling advice and help with measuring your size. Message us on Instagram, Facebook or email me on [email protected] to arrange an online session free of charge. Let’s connect digitally!

BOOK YOUR SESSION HERE (Scroll down all the way)

THANK YOU

I am truly grateful for the short pop-up experience. It has been great to work with The WOW-Closet, with the founders Anna and Oksana. I wish it could have last longer.

Thank you who stopped by the pop-up stop in the last couple of weeks. I hope to see you soon again in our concept store.
Big thank you to all our guests who came to the opening event only 2 weeks ago. And special thanks to everyone in the team who helped making this event a success!

Due to the crisis I haven’t been able to publish pictures from the fashion show yet, but I promise this will come soon!
At this time, we don’t know yet when we will open up the Concept Store again.

Take care of your self and of each other.

Distance-hug from Wendy
Founder & designer

How to be better for the environment and prolong the life time of your garments at the same time.

Did you know that every time we wash a garment we are damaging it? The average household does almost 400 load of laundry per year. That’s more than one load per day. Which is quite a lot if you think about it. And did you know that washing your clothes on high temperature is not only bad for your clothes, it also uses 10x the energy compared with cold washibg? Here are our tips how you can save energy on garment care, and at the same time prolong the life time of your garments.

Tip #1 – Wash less.

Wear your garments with care and wash clothes only when you need. This will prolong the life time of your garments. We are so used to wearing clothes once or twice and then they’re going straight to the washing machine. Instead try airing your clothes! Especially when you have garments designed with looser sleeve inserts and a relaxed fitting, there is no need to wash them after wearing them a few times. A spot is easily removed with some water and soap. An exception is though silk, because if you have a spot on a silk garments you do need to hand wash the whole garment. Otherwise there will appear a ring around the wet spot, when drying.

Tip #2 – Air dry.

Avoid tumble drying and try air drying instead. Did you know that air drying saves an average of 369 KWN of energy every year- the same as powering your lap top 8 hours/ day for 750 days. Line drying of the laundry is quite simple and also one of the best ways to reduce electrical energy from garment care. If you have the possibility to dry your clothes outside, please do! They will smell deliciously fresh. The sun bleaches and disinfects, which can be good for a lot of fabrics and garments. But for sensitive fabrics like silk, you should be careful and keep them away from direct sunlight to avoid unwanted bleaching of the fabric.

Fresh air gives a fantastic fresh scent you never get from the dryer. Even airing inside can do wonders to keep your garments fresh. although it doesn’t give the delightful scent. If you wish to add a fresh scent to your garment, spray some linen water over the garment after weathering. Our favorite scent is Cotton Polluto from Gröna Gredelina. This scent gives an instant nostalgic sense of damp cotton sheets drying in the warm afternoon sun.

Gift package with 4 ecological linen sprays

Tip #3 – Wash cold.

Over a year, the energy it takes to wash your clothes with warm water produces as much CO₂ as driving a car for over 12 hours! That’s why it’s best to wash on low temperature. Even the difference between 30 & 40 degrees has an energy impact.

Washing with low temperatures is not only to save energy, it also prolongs the life time of your garments. Especially when the fabrics that your clothes are designed with are made of natural fibers. Think about the fabrics as your hair. When wet it’s more sensitive and easier to be damaged, especially he washed in high temperatures. Would you wash your hair in 40 or 60 degrees? I hope not!

Tip #4 – Steam your clothes.

Steaming between laundering could be good for several reasons. The main reasons are that you will spare your self time by not having to wash and you will let your garment live longer by saving it from washing. Additionally it will remove all the wrinkles from wearing and steaming will reduce odor, bacteria and dust. It might not save so much energy, because you need electricity to steam. But in the end you save energy by prolonging the life time of your garment.

Read more about steaming and steamers in our following articles:

Tip #5 – Wash full loads.

This might be tricky, but with good planning and some patience you can manage it. Gather more garments before machine washing. If you have something that you want to wear sooner than you expected or in case something is stained consider hand-washing and air-drying. Washing a full machine is also better for the garments. They will experience less friction , which is better to maintain the fabric. For removing stains take a look at our How to remove stains guide. Be careful not to overload the machine as well. Leave some space so that the clothes can move around. This way they’ll be washed properly. It’s all about balance.

Tip #6 – Power off.

Did you know that even when electronic home devices are idle (nor being used, but still plugged in), they use the energy accounting for 23% of the total home energy use.

Just unplug the washing machine after you used it. See how many watts you can save! This applies to the other devices in your home as well, such a laptop, chargers, TV and so on.

Tip#7 – Choose eco-friendly dry-cleaning

Dry cleaning is bad for the environment is often communicated and also what most people think. But that’s not necessarily true. If you need to take a garment to the dry cleaners ask around for a eco-friendly option. Some dry cleaning methods these days are greener than others. Search for dry cleaners nearby that use the carbon dioxide cleaning method for example. This saves so much energy.

We work together with ELIAS SKRÄDDERI for example, he has an own dry cleaning facility, which is environmentally friendly.

These are our tips regarding Saving energy and pre longing the life time of your garments. Let us know if you have other tips or any comments, in the comment fields below.

Thank you!

Click here to see some of the GARMENT CARE products mentioned in this article.

https://www.studioheijne.com/product/linen-room-spray-lavender/

Hand steamer Cirrus No.2

https://www.studioheijne.com/product/linen-watercashmere-legnoso/

Linen/room spray gift package- Lavender, Cashmere, Cotton and Citrus

The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.

Chat with us for help or book an online measurement session here:
https://calendly.com/studioheijne/15-min-measurement-session

To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.

Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.

TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.

Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.

Measure from top of shoulder to desired length.

For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
dress.

For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.

Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.

Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.

Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.

Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.

Place the measuring tape around your wrist and check the measurement.

Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh

Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.

Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.

SIZE DK/DE/SE/NL /AT	32	34	36	38	40	42	44	46	48	50	52	54
SIZE	XS		S		M		L		XL		XXL
CHEST (CM)	76	80	84	88	92	96	100	104	110	116	122	128
WAIST (CM)	60	64	68	72	76	80	84	88	94	100	106	112
SEAT (CM)	84	88	92	96	100	104	108	112	117	122	127	132
SHOUDER LENGTH (CM)	12.7	12.8	12.9	13	13.1	13.2	13.3	13.4	13.5	13.6	13.7	13.8
YOUR HEIGHT (CM)	169	169	169	169	169	169	169	169	169	169	169	169

COMPARABLE INTERNATIONAL SIZES
Our size (DE/SE/NL/DK/AT)	32	34	36	38	40	42	44	46	48	50	52	54
USA	0	2	4	6	8	10	12	14	16	18	20	22
UK	6	8	10	12	14	16	18	20	22	24	26	28
France	34	36	38	40	42	44	46	48	50	52	54	56
Italy	38	40	42	44	46	48	50	52	54	56	58	60
SML	XS		S		M		L		XL		XXL

Month: March 2020

SUSTAINABLE RUNWAY SHOW

Sustainable runway

Why we love this collaboration

POP-UP SHOP CLOSED

Online services

THANK YOU

7 Tips on how to prolong the life time of your garments and save energy

How to be better for the environment and prolong the life time of your garments at the same time.

Tip #1 – Wash less.

Tip #2 – Air dry.

Tip #3 – Wash cold.

Tip #4 – Steam your clothes.

Tip #5 – Wash full loads.

Tip #6 – Power off.

Tip#7 – Choose eco-friendly dry-cleaning

Studio Heijne

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